This resource contains reading materials, lectures,
and work exercises to help educators and farm business managers review
and if necessary modify your marketing strategy for future business success.
These materials can be used by managers of a farm business
as a resource for teaching materials. Using these materials as a the basis
for short programs on the topics may be most effective for one-time lectures
or short courses. Working in groups is also recommended. Sharing your
perspective of this material, having your perspective challenged, and
challenging the perspectives of others helps clarify ideas and plans.
Each module contains a PowerPoint presentation with
presentor's notes, and, depending on the module, exercises and readings
to use in the classroom to apply the ideas.
Module 1 - Risk shows the different types of risks faced
by farm business operations and ways to protect the business from them..
Module 2 - Agricultural Contracts introduces the concept
of contracts and lists ways to make a contract work for your business.
Module 3- Developing
a Strategic Business plan shows the two types of marketing
plans -- a business marketing plan and a commodity marketing
plan -- and how to build each.
How To Use this Resource
Nearly every module linked in the menu
at right has a PowerPoint presentation and a written background
paper on the topic, as well as exercises.
To download the presentation either click on the link to
open the resource and then save it to your computer's hard
drive. Or mouse over the link, right-click and select "Save
Target As" or "Save Link As" (depending on
whether you are using Internet Explorer or Netscape navigator.
Select a convenient location on your computer and then click
save. Each presentation has a set of presenter's notes to
assist in give the presentation to groups.
The readings and exercises are available as documents in
pdf format, for which you will need to latest version of
Adobe Acrobat Reader, available at the link below.
will need Adobe Acrobat Reader
to view the
to download the latest version of Acrobat Reader
Throughout the course, a case farm (MBC
Farms) will be used to illustrate various points. A description
of this farm and the financial data needed are provided.
You might want to review the MBC Farm situation prior to
beginning the course. A printed copy of these materials
can be a useful reference as you work through the course.
These materials can be found in the MBC Farm Details section.
There will be links to these materials at various points
in the course.
Each section has a unique focus, enabling you to select
those topics of greatest interest without the need to sequentially progress
through all topics. The topics contained in each section are listed on
the left side of the screen. Clicking the item will take you to the material
for that topic.