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National Conference for Agribusiness

November 4-5, 2013 

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Program Overview
At the National Conference for Agribusiness, Purdue agribusiness faculty will lead a meaningful and directed exploration of what drives loyalty and decision making in commercial production operations. Using data uncovered through the Large Commercial Producer Project, our team of faculty researchers will discuss the practical implications of changing commercial producer attitudes, preferences and buying behaviors.

Watch a webinar featuring initial results from the 2013 Large Commercial Producer Survey.

Key Topics
Designed to provide insight into commercial production operations, this conference features a line-up of guest speakers, expert panelists and faculty who will discuss implications of the survey results as they pertain to suppliers and agribusiness firms. The conference will examine several key themes emerging from the data, including:

  • Insights into producers loyalty to brands and retailers across some of the key inputs they purchase
  • Understanding into the factors they believe are critical to the success of their operation and the factors they spend the majority of their time managing.
  • Price and how it impacts producer decisions
  • Importance of the dealer and the salesperson in the buying decision

About the Large Commercial Producer Project
The Large Commercial Producer Project is a nationwide survey of the buying behaviors of more than 2,500 commercial farmers and ranchers. Conducted every five years by the Center for Food and Agricultural Business at Purdue University, the project explores the fundamental attitudes underlying the buying behavior of producers: critical information for input suppliers and first-handlers as they craft their marketing and sales strategies. Now in its fifth cycle, the survey also tracks changes in producer behavior over time.

Who should attend?
The National Conference for Agribusiness is specifically designed for professionals working within all sectors of agribusiness. Typical attendees include:

  • Job titles: directors and managers, specialists, coordinators, analysts, presidents/chief executive officers, vice presidents
  • Responsible for: sales and marketing, business development, financial services, research, agronomy, nutrition, grain origination, logistics/operations
  • From these types of organizations: agricultural retailers, seed manufacturers/distributors, crop protection companies, communications/marketing firms, farm equipment manufacturers/dealers, commodity transportation firms, lending agencies, animal health and nutrition organizations, food product manufacturers/processors

Registration Information:

Program Dates: November 4-5, 2013
Location: Purdue University, West Lafayette, Indiana
Registration Fee: $1,295
Early Bird Rate: $995, if registered by August 14, 2013
Educational Credit: You can earn CEU and CCA credit at this program.

Registration fees include all program materials, refreshments and some meals. Registrations are accepted on a first-come, first-served basis. Once the program is full, names will be added to a waiting list in the order in which they are received. Registration fees are due upon receipt of registration. Read the cancellation policy.


Center for Food and Agricultural Business
Krannert Building Room 781 / 403 W. State Street / West Lafayette, IN 47907-2056
tel (765) 494-4247 / fax (765) 494-4333 / www.agecon.purdue.edu/cab