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ARA Management Academy

February 3-5, 2015 

Program Instructors

Mike Boehlje

Scott Downey

Allan Gray

Rodney Vandeveer

Bob Grimm

Program Overview
In today's business environment there is intense competition to maintain the best human capital across all levels of the organization. Not only are companies competing to attract and retain the best people, there is pressure to continually train and develop employees. People are the key in keeping pace with rapid changes in domestic and global industry trends, supply chains, customer segments, regulatory issues, distribution channels, risk management issues, and more complex technological advances.

The ARA Management Academy is an investment in those managers charged with building and maintaining momentum in this challenging environment. This investment affords participating managers time away from the day-to-day work environment to specifically focus on developing their management skill set while networking and sharing ideas with a peer group of colleagues.

Objectives of this seminar include:

  • Build a foundation of understanding of core business functions (marketing, finance, human resource management, operations, strategy) and the linkages between them
  • Strengthen leadership capabilities
  • Examine the management challenges and opportunities faced by retail organizations in the crop inputs market

Program Content
The academy will engage participants in the following topics through a mix of discussion, small group exercises, case study application, and debate and dialogue with experienced agribusiness faculty.

Thinking Strategically

A strategic mind-set is important in the daily operation of your business and in meeting long-term business goals. Learn how to use decision analysis tools in your operation.

Marketplace Trends and Competitive Positioning
This session will view the industry from 20,000 feet—laying the groundwork for the class to discuss implications to their businesses throughout the entire program.

Financial Management: Examining Profitability
Financial statements provide valuable data for decision-making purposes. A profitability linkage model evaluates your company's position and performance within the industry.

Creating Sales and Marketing Value
At the core of this session is an examination of what it takes to create value in the marketplace and differentiate your organization from the competition.

Implementing Organizational Leadership Strategies
Your leadership skills impact your ability to motivate and influence team members and managers up the line. Learn how to thrive in environments with constant change.

Who should attend?
This program is intended for agronomy retail businesses and crop input department managers, particularly experienced and emerging leaders who hold the following types of positions:

  • Senior-level managers
  • Department managers
  • High-potential managers
  • Regional or district managers from manufacturers and basic suppliers

Registration Information:

Program Dates: February 3-5, 2015
Location: Purdue University, West Lafayette, Indiana
Registration Fee: $2,195
Rate for Non-ARA Members: $2,695
Educational Credit: You can earn CEU and CCA credit at this program.

Registration fees include all program materials, refreshments and some meals. Registrations are accepted on a first-come, first-served basis. Once the program is full, names will be added to a waiting list in the order in which they are received. Registration fees are due upon receipt of registration. Read the cancellation policy.


Center for Food and Agricultural Business
Krannert Building Room 781 / 403 W. State Street / West Lafayette, IN 47907-2056
tel (765) 494-4247 / fax (765) 494-4333 / www.agecon.purdue.edu/cab