Purdue Value-Added Resources

1. Developing and Implementing a Successful Marketing Plan (http://www.ces.purdue.edu/extmedia/EC/EC-674.html ): Suzanne Karberg of the department of Agricultural Economics at Purdue helps anyone interested in developing a business or investing in a business learn several key points on marketing. These include: finding reliable market information, responding to price risks, developing your own marketing strategy, basing marketing plans on market conditions, and how to follow a list of basic rules when making marketing decisions. Karberg, Suzanne. “Developing and Implementing a Successful Marketing Plan.” Purdue University Cooperative Extension Service. (1993).
   
   
2. Developing a Sensible and Successful Marketing Attitude (http://www.extension.purdue.edu/extmedia/EC/EC-673.html ): Suzanne Karberg of the department of Agricultural Economics at Purdue provides information about how to set your attitude to make your marketing successful. It talks about risk-taking attitude, the relationship between risk-taking attitude and marketing attitude, among various other aspects of attitude toward marketing. Karberg, Suzanne. “Developing a Sensible and Successful Marketing Attitude.” Purdue University Cooperative Extension Service. (1993).
   
   
3. Growth and Diversification: Making Smart Decisions (https://www.agecon.purdue.edu/cab/research/articles/growth.pdf ): Purdue University professor Jay Akridge and Idaho University John Foltz discuss how to create a better market for your product. They point out market penetration, market segmentation, among others. Overall they describe what areas to target in order to make a product successful. Akridge, Jay and John Foltz. “Growth and Diversification: Making Smart Decisions.” Feed and Grain. (1998). p. 14-16.
   
   
4. Industry Analysis: The Five Forces (http://www.extension.purdue.edu/extmedia/EC/EC-722.pdf): Cole Ehmke and others review Michael Porter's five forces and discuss how they influence the profit potential of an industry . This article also includes a series of series of self-assessment worksheets to apply the concepts discussed. Ehmke, Cole, Joan Fulton, Jay Akridge, Kathleen Erickson, and Sally Linton. “Industry Analysis: the Five Forces.” Purdue Cooperative Extension Service. EC-722. (2004).
   
   
5. Problem Employees: When you're dealing with a problem employee, your first step is to find out what the problem is (http://www.feedandgrain.com/print/Feed-and-Grain/Dealing-With-Problem-Employees/1$26 ) Purdue University professor Joan Fulton, University of Idaho John Foltz, and former graduate student now research associate of the Department of Agricultural Economics and Center for Food and Agricultural Business (Purdue University),Andrew Falwell, discuss "word-of-mouth" marketing as a credible tool and debunk some marketing myths. Feed and Grain (2003).