Richard Kohls, a pioneer in agricultural marketing,  is Emeritus Professor of Agricultural Economics at Purdue University.  Born in 1921 in Kentland, Indiana, he received his degrees in Agricultural Economics from Purdue and University of Missouri.  He wrote the first edition of this pathbreaking book in 1955, when there were no other food marketing texts.  After teaching agricultural marketing for several years and conducting research and extension programs in the area, he served as Dean of Agriculture at Purdue from 1968 to 1985.  Professor Kohls was awarded the American Agricultural Economics Outstanding Teacher Award in 1966. Joseph Uhl began collaborating with R. L. Kohls on this book in 1980.

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