Class Office:  Students can meet in Krannert 693, the undergraduate lounge.      Check the bulletin board and mailboxes there frequently. Use mailboxes for communications.

Textbook: Uhl, J.N., Developing Effective Agribusiness Marketing Plans
                 and  Strategies, A Handbook for the AGEC 427 Class, Fall 1998,
                 available from bookstores.

• Course Goals
• Eligibility
• Class Meetings
• Teamwork
• Readings, Assignments
• Class Computer Work
• Professional Environment
• Budget
• Grades
• Products and Clients

 2. Recommend and evaluate alternative marketing strategies for clients.

 3. Make an effective presentation of your marketing plan to a client.

The class will also give you opportunities to develop your teamwork, research, communications, and project management skills.

Eligibility:  Students in this class should have one previous marketing class equivalent to AGEC 426.  Students are expected to be a member of the Purdue NAMA Chapter (National Agricultural Marketing Association).

Class Meetings:  Your attendance is required and enforced at all class meetings.  Absences will affect your grade.  If attendance becomes a problem, you will be dropped from the class by the instructor.
There are two essential meeting times:
 * The 9:30-10:20am. weekly Tuesday classes, 661 Krannert
 * A one-hour/week team work session Thursday 9:30-10:20am.
This time may be  changed if agreeable to all team members and to the instructor.

 Unavoidable absences must be accompanied by a written excuse.

     To be successful, your team will require specialization, leadership, coordination, and motivation.  The work load must be fairly distributed among the team members.  Each member of the team must be a specialist in some area of the market plan.
    Communication is essential in teamwork.  Each member of the team must keep in contact and share information with others.
     Any student who fails to make a contribution to the project or is out of contact with the team will be dropped from the class.  You cannot be a passive learner in this class.  You must be an active participant and contributor.

Reference books which you will find helpful include:
Kotler, Principles of Marketing, any edition.
Ries, A. and J. Trout, The 22 Immutable Laws of Marketing, Harper Business Books,1993

 You will be preparing a professional marketing plan for an Indiana agribusiness client.  This will help you develop your consulting skills.  These clients expect and deserve your best efforts.

 Your client will provide you with a marketing problem and any available information which will help you in developing the marketing plan.

 Maintain a good client relationship.  This requires frequent communications and progress reports.  Invite the client to your class and team meetings.  Keep your clients' needs in mind.

 If the client provides proprietary information, maintain strict confidentiality.

Grades:  Grades will be determined as follows:

   Midterm                           10%
   Final written report             35
   Oral presentation of report  25
   Team work, exercises        20
   Attendance, effort              10
                                         100%

Products and Clients

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A winning marketing plan for the national NAMA student marketing competition. Apply your knowledge. Try yourself in real task. Meet the professionals. Start making your career today! Don't miss this chance. All class members will have their role in the final presentation. You can do it!

 Are you interested in my other classes?