NAMA team wins studentsí favorite product after competing in Kansas City
West Lafayette, Ind., April 23, 2012- A team of eleven Purdue students from the Department of Agricultural Economics competed against 28 other universities all across the United States and Canada last week. NAMA, short for the National Agri-Marketing Association, gives students and professionals the chance to sharpen their marketing skills and stay up-to-date in the agriculture industry. At the two day competition, teams had to win two heats in order to advance to the final round. Competition scores are based on a written marketing plan as well as a live presentation. To be among the best a team must excel in both areas. The team did not advance to the finals; however, they were recognized with a NAMA’s Choice Award for Students’ Favorite Product voted on by all 29 competing teams.
This year’s NAMA team began working on their marketing plan to market a local, gluten-free beer product in early January. Roadrunner Pale Ale, a fictional product, was created by Crossroads Brewing Company when grain sorghum producers joined forces to add value to their commodities. The Purdue NAMA team created a marketing plan for the product including the story behind the venture, market and competitor analysis, promotional strategy, action plan and financials analysis.
The 2012 NAMA team is composed of Mathew Barnard, Lori Beeker, Christine Flaspohler, Brittany Haltom, Jared Jacobs, Apeksha Kaul, Alicia Keller, Addison Lopp, Brittany Miller, Krista Morehouse, and Courtney Smith. The team spent the last four months working on the marketing project for the national competition. The team was led by assistant professor, Elizabeth Yeager. The team received a plaque and recognition.
Images From The Event: