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Preparation
Read “Globalization
and Agriculture: New Realities.”
Purpose of Lecture
Five key forces, or drivers, are permanently altering
the way production agriculture operates. Understanding these forces
will enable producers to prepare to take advantage of the changes
that are part of the new agriculture.
Structure of Presentation
The presentation begins by listing five drivers
of change, then goes on to illustrate how the effects are being
manifested in the agricultural industry.
Exercises are provided
to stimulate thoughts on what changes may affect participants’ businesses.
Preparation
Read “Strategic Planning: External
Environmental Scanning.”
Purpose of Lecture
Strategic planning begins with assessing the industry
and societal environment for trends outside of the business that may affect
how the business operates. Scanning the environment for opportunities
and threats is a key initial step in the strategic planning process because
it identifies areas the business can take advantage of or try to counter.
This lecture provides a tool to help assess trends in the industry.
Structure of Presentation
The lecture begins by differentiating the societal and
industrial environments that businesses operate in. It then introduces
the Five Forces model as a method of examining the industry environment.
Two exercises are available
to help participants rate their business’s ability to respond
to opportunities and threats, and External Factor Analysis Summary
(EFAS) and Scanning the Industry
Environment.
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