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Strategic Management:

Module 2: Strategic Direction


Read “Vision and Mission Statements.”

Become familiar with examples of vision statements by reading a few Vision Statement Examples.

Prerequisite material is found in The Setting, Module 1.

Purpose of Lecture

A vision statement is the guiding philosophy of a business. It provides documentation of what is important to those in the business. This lecture provides background into what vision and mission statements are and presents several examples.

Structure of Presentation

The presentation briefly describes what a vision statement is and then reviews examples.

Exercises are provided to stimulate thoughts on writing a vision statement.

Strategic Management

The Setting (Intro)

Strategic Direction

Business Environment

Business Strengths

Identifying Strategies

Implementing Strategy

Monitoring & Control

Human Resources

Succession Planning

Financial Management
Marketing & Risk Management

Agricultural Economics

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