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Preparation
Read Key
Financial Performance Measures for Farm General Managers (ID-243).
Purpose of Lecture
Top managers at successful farm businesses must think like a Chief
Financial Officer (CFO) as they manage the finances of their
business. This lecture presents four key areas – profitability,
size, growth and value – that should be tracked and
the tools a Chief Financial Officer uses to manage them.
Structure of Presentation
The first part of the presentation shows how the four key areas
of financial performance are assessed. The last part of
the lecture lists the areas of accountability/responsibility
of the CFO.
The measures presented in this lecture are discussed in more
detail in the sections Measuring Financial Performance, Assessing
Financial Performance, Debt Service Analysis, and Farm Size.
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