Vicki A. McCracken
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Dr. Vicki A. McCracken received her Bachelor of Arts degree in Economics and Home Economics from Indiana University . That was followed by her Masters of Science degree in 1981 and a Ph.D. in Agricultural Economics from Purdue University in 1984. Both her M.S thesis and Ph.D. dissertation received awards from the American Council on Consumer Interest. Since that time, she has been at Washington State University (WSU) in Pullman , Washington . Until recently, she was affiliated with the College of Agricultural, Human, and Natural Resource Sciences, first as a professor and agricultural economist, then as the associate director of the Agricultural Research Center, and ultimately as Associate Dean and Director of Academic Programs.
In November 2004, Dr. McCracken was named Associate Vice President and Associate Vice Provost for Enrollment Services in the Division of Student Affairs at WSU. She provides leadership for recruitment and admission efforts for undergraduate students, directly oversees the budget and planning processes, and coordinates the efforts of the Office of Admissions, the Office of Financial Aid and Scholarship Services, and the Office of the Registrar.
Dr. McCracken holds the rank of Professor in the School of Economic Sciences . She has a strong background in data collection, statistical analysis, and outcomes assessment, specializing in general marketing and analysis with a focus on consumer behavior. Dr. McCracken is highly regarded for her extensive research in these areas and is widely published. She has been recognized for her teaching with the Junior Faculty Award for Excellence in Teaching from the College of Agriculture and Home Economics, the R.M. Wade Outstanding Teacher Award, and the Agriculture and Home Economics of Washington State University —Teaching Award of Merit for 1990-91.