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Engaging Entrepreneurs
…a tactical and practical approach

A workshop for AICC, New Ventures and the Rural Entrepreneurial Network to improve their effectiveness with clients in the field. In particular this workshop will “unveil” the assessment tools that are being developed as part of Purdue’s Agricultural Innovation and Commercialization Center (funded by USDA in the fall of 2003). This workshop will also be a networking opportunity for invited advisors throughout Indiana who are involved in assisting individuals and groups with value added business opportunities.

Wednesday, August 25 & 26, 2004
Campus of Purdue University, West Lafayette, IN

Contact Jane Anderson at or (765) 496-3099 for more information.

AUGUST 25, 2004

7:00 – 8:00 Continental Breakfast
Stewart Center, #202

8:00 – 8:15 Welcome and Overview of Program Events
Joan Fulton, Jerry Nelson
8:15 – 8:30 Greetings from Vice Provost Vic Lechtenberg
Introduced by Joan Fulton

8:30 – 9:40 “The Changing Nature of U.S. Agriculture,
Rural Communities and Rural Development”
Mark Drabenstott
Introduced by Jerry Nelson

9:40 – 10:00 A continuation of the above session,
“Bringing the Big Picture to a Local Perspective”
Sam Cordes
10:00 – 10:15 Break
10:15 – 12:15 A two-session series on Marketing Issues will take us from assessing the market to pricing a product for a specific quantity
Maria Marshall, facilitator
“A focus on Forecasting Demand”
Jay Akridge
“A focus on Product Pricing and Competitor Analysis”
Jay Akridge
12:15 – 1:30 Served Lunch, PMU, East Faculty Lounge
Introductions, and Greetings from Interim Dean Randy Woodson (invited but not yet confirmed.)

1:30 – 2:00 Presentation of AICC Process
Joan Fulton
2:00 - 3:05 Important factors affecting the success of entrepreneurial ventures
Allan Gray, facilitator
“Keys to Success… Where the Rubber Meets the Road”
Arnie Cooper

“Tips for Advisors Working with Entrepreneurs”
Sam Florance
3:05 – 3:15 Break
3:15 – 5:00 An afternoon with Hoosier Entrepreneurs who are making it work!
“Entrepreneurs in Action”
Craig Dobbins, facilitator
Levi Huffman, Tri-Bond Farm
Gary Redding, Langeland Farms
Peter & Erica Cook, Cook’s Bison Ranch
5:00 Adjourn to Evening BBQ, scheduled for 5:30 – 7:30
“ Engaging Entrepreneurs
…a tactical and practical approach”
Wednesday, August 25 & 26, 2004
Campus of Purdue University, West Lafayette, IN

AUGUST 26, 2004
7:00 – 8:00 Hot Buffet Breakfast, PMU, East Faculty Lounge
8:00 – 8:15 Greetings from Department Head Sally Thompson
Computer Lab #1, 7th floor, Krannert Building

8:15 – 12:45 Hand-on Activity for Educators, taking an idea through the business planning process:
Mike Boehlje, Joan Fulton, Allan Gray, Maria Marshall, facilitator team

8:15 - 8:30 Introduction to Case Study and use of Web Tool
8:30 – 9:15 Stage 1:
Know Yourself; Know your Customers;
Know your Competition; Intellectual Property.
9:15 – 10:30 Stage 2:
Market Potential; Industry and Competitor Analysis;
Technical Feasibility; Entrepreneur Champion.
10:30 – 11:30 Stage 3:
Marketing Plan: Product, Price, Place, Promotion.
11:30 – 12:30 Stage 4:
Cash Flow; Cost Analysis;
Organizational Structure; Profitability Analysis.
12:30 – 12:45 Your Reactions

12:45 – 1:30 Buffet Lunch, PMU, Anniversary Drawing Room

1:30 – 2:30 “Navigating the Necessary Legal Documentation”
Maria Marshall, facilitator
Stewart Center, #202

2:30 – 4:00 “Next Steps… Where do we go from here?”
Joan Fulton, Jerry Nelson, facilitator team

4:00 Adjourn


Workshop Location

Workshop facilities are conveniently located in Stewart Center, the Purdue Memorial Union and the Krannert Building.

Most workshop activities will take place in Stewart Center, Room 202.

Housing: Union Club Hotel

A block of rooms has been reserved at the Union Club Hotel on the Purdue University campus. Registered participants should contact the hotel directly to make their reservations at (800) 320-6291 or (765) 494-8900. You will be reimbursed for your lodging expenses.

To visit the Purdue Memorial Union Club Hotel online, click here:

Travel Directions

From Indianapolis International Airport to Purdue Union Club Hotel
Take I-465N towards Chicago and follow signs onto I-65 North. Stay on I-65 North for approximately 60 miles to the Lafayette area. Ignore the first three Lafayette area exits (even the one marked for Purdue University) and continue north to Exit #178 for Brookston and West Lafayette. Turn left (south) on St. Rd. 43 and travel for 5-6 miles to a major intersection of St. Rd. 43 (River Rd.) and State Street. Turn right onto State Street (McDonalds will be on your right), and go up the hill. At the top of the hill, pass through the Village and turn right at the second stop light onto Grant Street (University Book Store is on your right at this intersection). The parking garage is on the right; the Union Club Hotel is on your left, directly across from the parking garage.


Agricultural Economics Purdue University School of Agriculture


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